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Marketing Leadership and Innovation

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Degree Type
18-credit Technical Certificate

Program Code
40-104-CF

Time to Degree
Less than 1 year

Start Date
August / January

How You'll Learn

  • Hybrid
  • Daytime

Help your organization achieve its goals by developing effective leadership skills and becoming a champion of marketing initiatives. Learn to use higher-level marketing skills to influence both internal senior leaders and external customers and stakeholders.

How To Apply

  • Apply online and pay the $30 application fee.
  • Submit a copy of one of the following to demonstrate your reading and writing skills:
    • High school GPA of 2.60 or above. Transcript must include completed coursework through the 11th grade.*
    • ACT, ACCUPLACER® or GED - 2014 Series (165 or higher).*
    • Prior college coursework may meet this requirement in whole or in part. Courses must be in the specific area(s), and you must have earned a grade of C or better (2.0 on a 4.0 scale) in the courses.*
    • If none of the above apply, sign up for the ACCUPLACER® placement test.

*Unofficial copies of these documents can be sent to admissions@wctc.edu.

Questions on the application process? Visit the Admissions page or contact an enrollment counselor.

Apply Online

Program Details

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Contact Us

Questions? We'd love to help! Connect with our Enrollment team by filling out our online form or by email at enroll@wctc.edu.

High School Eligibility

This program is open to qualified high school applicants. Learn more >

Financial Aid

This certificate does not qualify for financial aid. To qualify for most federal financial aid, a student must be enrolled in a technical diploma or associate degree program.

Program Courses

Business, Management and Finance Programs

What Makes This Program Unique

  1. Gain hands-on experience developing an advertising campaign for a product or service.
  2. Learn about communication while developing a public relations campaign.
  3. Explore theories of continuous improvement through real-world application-based activities.

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More Credit Opportunities

High School Dual Credit

Dual enrollment offers high school students an opportunity to get a head start in high-demand fields while earning college credits.

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Credit for Prior Learning

You may have the opportunity to obtain credit for the college-level skills and knowledge you've already acquired through prior coursework, work experience and more.

Learn More