Fall 2024 Semester Courses
Experiential Marketing
Course Description
The heart of experiential marketing is drawing the consumer closer to the brand and immersing them in fun, extraordinary experiences designed to create a positive brand relationship that will long outlast an individual event. Companies that involve the consumer positively impact brand loyalty and purchase behavior. Develop an understanding of the concepts and tools to design, implement and measure a successful experiential marketing strategy within the broad event management industry. Developing and executing an actual experiential marketing event allows you to use your imagination in a hands-on learning environment.
This course is not offered in the current semester.
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