Marketing

69-credit Associate of Applied Science Degree

Watch a video about our Marketing program.

Marketing plays a fundamental role in business and industry by identifying, attracting and retaining customers through promotion, sales and distribution of a product or service -- while offering value to the client. The program provides an interactive education in the foundations of marketing, all with a leadership focus. Courses are taught using a dynamic, hands-on approach, in an applications- and project-based learning environment. Graduates will be prepared to engage in marketing information management, business-to-business marketing, sales management, analysis of marketing conditions, marketing strategies and competitors' tactics.

  • Prepare for jobs such as inside sales representative, business development representative, marketing research analyst or territory business manager.
  • Incoming students may earn credit for prior learning for specific high school business courses.
  • Involvement in WCTC Collegiate DECA provides students with opportunities to develop leadership skills through special events, and national and regional competitions.
  • Internship experiences provide technical, hands-on learning in real-world settings.
  • Program-to-program transfer opportunities are available at Alverno College and University of Wisconsin - Stout. Select program credits may transfer to other institutions.
  • As a complement to the Marketing program, several specialized short-term certificates are available within the School of Business.
  • Wages of recent graduates per Graduate Follow-up Report
    • Salary Range: $27,000-$51,000
    • Average Salary: $39,721
    • Median Salary: $38,500
    • Average Entry-Level Salary: $43,162
    • Average Hourly Wage: $18.44
    • Three-year Average Salary: $38,155

Required Courses

Types of Program Delivery

Traditional

In the traditional option, Marketing classes are scheduled during the day and are usually taken on campus in a face-to-face classroom setting. Many students who opt for the traditional college option are those who recently completed high school and those who are available during day hours.

Blended Options

In the Blended Options format, programs are organized into short, manageable segments (e.g. one class meeting each week for six or eight weeks) that meet during evening hours. This format is designed primarily for working adults with some college experience. The Blended Options program is the only format offered for Marketing during the evening hours.

Traditional Option

Blended Options

First Semester
 Course NumCourse NameCredits
 102-100 Contemporary Business3  
 104-102 Marketing Principles3  
 104-112 Personal Brand3  
 106-110 Microcomputer Bus Apps I3 *
 801-136 English Composition 13+ 
 804-123 Math w Business Apps3+ 
 
Total Semester Credits
18
  
Second Semester
 Course NumCourse NameCredits
 104-104 Sales Principles3  
 104-109 Social Media Marketing3  
 101-105 Accounting Fundamentals3 *
 104-156 Business to Business Marketing3 *
 801-196 Oral/Interpersonal Comm3+ 
 809-199 Psychology of Human Relations3  
 
Total Semester Credits
18
  
Third Semester
 Course NumCourse NameCredits
 104-125 Advertising3  
 104-173 Marketing Research3  
 145-100 Intro to Entrepreneurship3  
 104-120 Direct Marketing3 *
 809-166 Intro to Ethics: Theory & App3  
 809-196 Intro to Sociology3+ 
 
Total Semester Credits
18
  
Fourth Semester
 Course NumCourse NameCredits
 104-157 Marketing Management3  
 104-165 Marketing Public Relations3  
 196-140 Principles of Supervision3  
 104-110 Sales Management3 *
 809-195 Economics3+ 
 
Total Semester Credits
15
  
+ (Proficiency Exam Available)
* (Prerequisites or substitutes may apply to this class.)

View available courses for this term

View course descriptions of all required courses

Credit Transfer Opportunities

WCTC has agreements with local high schools and various four-year colleges and universities that enable students to transition more seamlessly from high school to WCTC to four-year colleges. Transcripted credit agreements provide high school students the opportunity to take WCTC courses at their high schools. Agreements with four-year colleges enable WCTC graduates in selected programs to transfer credits, often at junior-level standing. Agreements currently in place for this program are listed below.

High School Transfer Opportunities

WCTC Course

WCTC Credits Awarded

104-102 Marketing Principles 3
106-110 Microcomputer Bus Apps I 3
145-100 Intro to Entrepreneurship 3

Four Year College Transfer Opportunities

College

Program Name

Credits Awarded

Alverno CollegeBA in Marketing Managementup to 70
Bellevue UniversityBachelor of Arts, Bachelor of Fine Arts or Bachelor of Scienceup to 69
Capella UniversityBachelor of Science in Business, Business Administrationup to 90
Cardinal StritchBachelor of Science in Management, Bachelor of Science in Business Administration, Bachelor of Science in Strategic Management Information Systems, Bachelor of Science in Human Services Management69
Concordia UniversityBaccalaureate Degreeup to 80
Franklin UniversityBachelor of Science (various)Junior Standing
Herzing UniversityBachelor of Science in Business Administrationup to 58
Marquette University-College of Professional StudiesBachelor of Science in Professional Communicationup to 57
Marquette University-College of Professional StudiesBachelor of Science in Leadership and Organizationsup to 57
MSOEBachelor of Science in Managementjunior status
Ottawa UniversityBachelor of Arts with a major in Business Administration, Communication or in Managementup to 80 credits
Rasmussen CollegeBachelor Degree in Business Management69
Rasmussen CollegeBachelor Degree in Healthcare ManagementMinimum of 56
Silver Lake CollegeBachelor of Science (various)minimum of 60
U of PhoenixBachelor of Science (various)varies
Upper Iowa UniversityBachelor of Scienceup to 78
UW-Green BayBachelor of Applied Studies OnlineJunior Status
UW-OshkoshBachelor of Applied Studies in Leadership & Organizational Studies63
UW-PlattevilleBachelor of Science in Business Administration, Bachelor of Science in Accountingup to 14
UW-StoutBachelor of Science in Marketing and Business Education, Bachelor of Science in Managementup to 68
UW-StoutB. S. Career, Technical Education & Trainingup to 60
Wisconsin Lutheran CollegeBachelor of Science in Business Management & Leadership65

UW-System Credit Transfer

If you are interested in attending a UW-campus, you should contact a transfer representative at the campus you plan to attend. You may also check credit transfer agreements between WCTC and the UW System to tell you which specific courses and general education classes may be accepted.

Important Cautionary Note:
This information is intended as a general description. Please verify the availability and details of the program that interests you with the transfer coordinator at the receiving institution.

Meet your Instructor

Program instructor, Julie Loeding

Julie Loeding

Phone: 262.691.5317

Education

  • BA, Mass Communication, University of Wisconsin–Milwaukee
  • MS, Administrative Leadership and Supervision of Adult Education, University of Wisconsin–Milwaukee

Certifications

  • Master Certified – DDI Training
  • Vital Smarts-Crucial Conversations, Confrontations, Influencer
  • Achieve Global Certified

Teaching Philosophy

"It is my pleasure to assist students to discover their unique strengths, to stretch and grow, and to prepare for careers they find fulfilling, helping them to obtain the life they imagined."