Marketing Management

12-credit Technical Certificate

Those in marketing management oversee people and processes while providing direction for integrated marketing strategies. Learn managerial skills in the evaluation of sales performance and marketing initiatives. Focus on the collection of data and design of marketing activities that support strategic organizational goals. Coursework concludes with the examination of outcome analysis and their improvement.

  • Evening completion options are available for this certificate.
  • Some credits earned in Marketing Management may be applied toward degree and diploma programs within WCTC’s School of Business.
  • The short-term certificate complements many degree and diploma programs within the School of Business.

Required Courses

First Semester
 Course NumCourse NameCredits
 104-173 Marketing Research3  
 196-140 Managing People
previously Principles of Supervision
Total Semester Credits
Second Semester
 Course NumCourse NameCredits
 104-157 Marketing Management3  
 104-104 Sales Principles3 *
Total Semester Credits
+ (Proficiency Exam Available)
* (Prerequisites or substitutes may apply to this class.)

View available courses for this term

View course descriptions of all required courses

Credit Transfer Opportunities

WCTC has agreements with local high schools and various four-year colleges and universities that enable students to transition more seamlessly from high school to WCTC to four-year colleges. Transcripted credit agreements provide high school students the opportunity to take WCTC courses at their high schools. Agreements with four-year colleges enable WCTC graduates in selected programs to transfer credits, often at junior-level standing. Agreements currently in place for this program are listed below.

There are no credit transfer agreements for this program at this time. For more information, contact your academic advisor.

UW-System Credit Transfer

If you are interested in attending a UW-campus, you should contact a transfer representative at the campus you plan to attend. You may also check credit transfer agreements between WCTC and the UW System to tell you which specific courses and general education classes may be accepted.

Important Cautionary Note:
This information is intended as a general description. Please verify the availability and details of the program that interests you with the transfer coordinator at the receiving institution.