Marketing Media

24-credit Technical Certificate

Explore the basics of marketing and web design to communicate effectively with customers. Complete courses that build a foundation around core marketing principles to aid in developing a web presence.

Learn to use product, price, promotion and distribution to sell goods and services to key customers while designing web pages using the latest application software. In addition, develop cross media strategies that employ direct mail and email campaigns to attract new customers.

Evening completion options are available for this program.

Some credits earned in the Marketing Media short-term certificate program may be applied toward degree and diploma programs in the Graphic Communications area within WCTC’s School of Applied Technologies, as well as degree and diploma programs within the School of Business.

Required Courses

First Semester
 Course NumCourse NameCredits
 104-102 Marketing Principles3  
 201-110 Web Page Design I3  
 
Total Semester Credits
6
  
Second Semester
 Course NumCourse NameCredits
 104-125 Advertising3  
 204-131 Image Editing/Photoshop3 *
 
Total Semester Credits
6
  
Third Semester
 Course NumCourse NameCredits
 104-120 Direct Marketing3  
 201-120 Web Page Design II3 *
 
Total Semester Credits
6
  
Fourth Semester
 Course NumCourse NameCredits
 104-156 Business to Business Marketing3 *
 201-124 Web Animation3 *
 
Total Semester Credits
6
  
+ (Proficiency Exam Available)
* (Prerequisites or substitutes may apply to this class.)

View available courses for this term

View course descriptions of all required courses

Credit Transfer Opportunities

WCTC has agreements with local high schools and various four-year colleges and universities that enable students to transition more seamlessly from high school to WCTC to four-year colleges. Transcripted credit agreements provide high school students the opportunity to take WCTC courses at their high schools. Agreements with four-year colleges enable WCTC graduates in selected programs to transfer credits, often at junior-level standing. Agreements currently in place for this program are listed below.

High School Transfer Opportunities

WCTC Course

WCTC Credits Awarded

104-102 Marketing Principles 3
201-110 Web Page Design I 3

Four Year College Transfer Opportunities

There are currently no college credit agreements for Marketing Media Certificate. For more information, contact your academic advisor.

UW-System Credit Transfer

If you are interested in attending a UW-campus, you should contact a transfer representative at the campus you plan to attend. You may also check credit transfer agreements between WCTC and the UW System to tell you which specific courses and general education classes may be accepted.

Important Cautionary Note:
This information is intended as a general description. Please verify the availability and details of the program that interests you with the transfer coordinator at the receiving institution.