Marketing Communication

24-credit Technical Certificate

Marketing communication is the promotion aspect of the marketing mix. It consists of messages and related media used to communicate with a target market. Those who are currently employed in marketing and/or sales who do not have formal training in marketing will benefit from this certificate program.

Learn how to assemble printed marketing collateral to meet sales and organizational goals, and build a foundation around core marketing principles that will aid in selecting appropriate collateral material. Learn the latest application software used for advertising, brochures, posters and related promotional items.

Evening completion options are available for this program.

Some credits earned in the Marketing Communication short-term certificate program may be applied toward degree and diploma programs in the Graphic Communications area within WCTC’s School of Applied Technologies, as well as degree and diploma programs within the School of Business.

Required Courses

First Semester
 Course NumCourse NameCredits
 104-102 Marketing Principles3  
 201-111 Fundamentals of Design3  
Total Semester Credits
Second Semester
 Course NumCourse NameCredits
 104-104 Sales Principles3  
 204-115 Digital Page Layout3  
Total Semester Credits
Third Semester
 Course NumCourse NameCredits
 104-125 Advertising3  
 204-131 Image Editing/Photoshop3  
Total Semester Credits
Fourth Semester
 Course NumCourse NameCredits
 104-120 Direct Marketing3  
 204-110 Print Media/Digital Pub I3  
Total Semester Credits
+ (Proficiency Exam Available)
* (Prerequisites or substitutes may apply to this class.)

View available courses for this term

View course descriptions of all required courses

Credit Transfer Opportunities

WCTC has agreements with local high schools and various four-year colleges and universities that enable students to transition more seamlessly from high school to WCTC to four-year colleges. Transcripted credit agreements provide high school students the opportunity to take WCTC courses at their high schools. Agreements with four-year colleges enable WCTC graduates in selected programs to transfer credits, often at junior-level standing. Agreements currently in place for this program are listed below.

High School Transfer Opportunities

WCTC Course

WCTC Credits Awarded

104-102 Marketing Principles 3
201-111 Fundamentals of Design 3
204-115 Digital Page Layout 3

Four Year College Transfer Opportunities

There are currently no college credit agreements for Marketing Communication Certificate. For more information, contact your academic advisor.

UW-System Credit Transfer

If you are interested in attending a UW-campus, you should contact a transfer representative at the campus you plan to attend. You may also check credit transfer agreements between WCTC and the UW System to tell you which specific courses and general education classes may be accepted.

Important Cautionary Note:
This information is intended as a general description. Please verify the availability and details of the program that interests you with the transfer coordinator at the receiving institution.